At Incluud, we believe that enduring innovation is built not only on technology, but on trust, respect, and a higher sense of purpose.
Our Core Tenet
Our guiding principle is simple and timeless: Treat others as you would want to be treated.
This foundational value—rooted in the enduring wisdom of the Ten Commandments—serves as the bedrock of every relationship, decision, and action within our company. We strive to live and work with:
- Integrity in all interactions
- Fairness and justice in every business dealing
- Honor and respect for our clients, team members, and communities
- Humility and service as reflections of our vaule-based mission
We recognize this may differ from prevailing business norms. That’s okay. We are a privately-held, value-based company, and we exist not to conform—but to lead by example through principled excellence.
Who We Are
Incluud was founded by Roger and Sarah Gerdes, husband and wife, co-leaders, and lifelong builders of high-integrity teams and technology. With decades of experience in business, engineering, and operations, our professional lives are shaped by our personal belief: that people matter more than profit, and purpose must always drive progress.
We launched Incluud not simply to create great products, but to pursue a higher calling—to build technologies that elevate and serve all humankind.
Why “Incluud”?
The name Incluud reflects our core belief:
“When we are in the service of others, we are in the service of our God.”
We believe inclusion is more than a trend or policy. It is a spiritual and moral responsibility. Everyone has worth, and every voice matters.
What This Means for You
We invite every team member—whether employee, contractor, advisor, or partner—to join us in this shared vision. We value technical skill and operational excellence, but we hire and retain based on character and alignment with our values.
If you believe in treating others with compassion, operating with transparency, honoring commitments, and using your talents to serve a greater good—you belong here.
Welcome to Incluud. We are grateful you’re here.
— Roger & Sarah Gerdes, co-founders